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IKEA continues to surprise me with its dedication to contribute to sustainable living movements. MÄVINN is a new sustainable collection from IKEA. It is a limited edition, so don’t wait too long to buy some of the items!
New sustainable collection from IKEA
The MÄVINN collection is all about appreciating the artisanal craft and workmanship that goes into making unique accessories for the home. The collection comprises 20 handmade items, made together with seven social businesses across Asia that provide long-term job opportunities for people from vulnerable groups.
“Our initial idea was to emphasize craftsmanship and bring the person who made the product to the forefront. This led us to think about the experience of visiting a local craft market: the interesting objects you might find there and the people selling their crafts”, says Paulin Machado, designer at IKEA of Sweden. “Every item has a distinctive look and rustic feel of a handpicked item, blending colorful splashes with natural materials through embroidery and woven designs where their handmade nature gives its uniqueness”.
The collection is comprised of cotton, over-run materials from denim production and natural fibers such as paper made from the bark of mulberry trees, banana fiber and jute. Most materials are sourced locally in Bangladesh, India, Thailand, and Vietnam, where the social businesses are located.
Photos by IKEA