Today I would like to talk about how to make your Airbnb listing stand out in 2023. Airbnb is one of my favorites resources to find accommodation when I travel, because who needs hotels these days when you can stay in real homes of real residents? But not only that. I have been a part of the other side of this project for over 4 years. I am offering my little studio in Tallinn (the capital of Estonia) for visitors to the city. All this time I kept my super host status for the service I provide.
But why is it important in 2022 specifically? Well, the number of listings on Airbnb is now higher than ever and you need to provide something special to capture the attention of your potential guests.
So, how to make your Airbnb listing stand out in 2023? We start with the basics. After many tries and failures, I found out what a little studio needs to have and whatnot. From the must-haves, I should list the following items:
Items you don’t need:
It was much easier to fill up my 27-square-meters studio with furniture. All I needed was a full kitchen with a fridge and a stove/oven, a dining table and a few chairs, a couch that folds into a double bed, and an armchair. The closet is also a must. In addition, I have a console with an extra chair, where guests could work from home if needed. The light is also important; therefore, I added several desk lamps in the room.
If you don’t know, Airbnb works together with independent photographers, who can come to your place and take some professional photos of your property. Unfortunately, they don’t do any photo editing (at least, according to my own experience) and the photos were rather simple. After 2 attempts, I decided to take photos of my listing by myself, and I was happier with the result.
A little suggestion on that, try to take photos of ordinary things at home, but from unconventional angles. This adds up some interest to your listing. For more interior design and home decor photography tips you can check the Internet, there is plenty of information.
Having your property listed in Airbnb makes you a businessman of some sort. Therefore, you need to treat your listing like a business. To stand out from thousands of other listings, try to brainstorm what will be that one special thing, which will make your property unique.
In my case, it is sustainability. I have built my entire home keeping in mind the sustainable living concept. I educate my guests by providing tips on how to contribute to the sustainable tourism of Estonia.
Besides all that, don’t forget to add a catchy title and detailed description. Fortunately, Airbnb provides all the tools you need for that. The more details you add, the better.
What about you? Did you list your property on Airbnb? If so, what would be your advice?
Featured photo by Karsten Winegeart on Unsplash